How to Create an Interest Match
If you already know some areas of interest of your event-goers, and want to help the matchmaking engine prioritise certain recommendations - clearly showing why they are being matched - you can create what we call an "interest match".
What is an "interest match"?
Delivered directly to users, interest matches are based on complementary metadata categories such as "Product Interested" and "Products Provided". When users have selected matching metadata values that sit underneath complementary metadata categories, they will see an "interest match".
For Example, an interest-match is established if person A is interested in Software and person B provides Software.
In other words, there is a match between "supply" and "demand".
Why are "interest matches" useful?
Grip's AI-powered matchmaking engine is a self-learning system that will continually deliver more intelligent recommendations to users, the more they engage with the platform.
Naturally, it takes a few swipes for Grip's matchmaking engine to learn about an individual's professional goals, so providing them with some initial interest matches while the AI learns their true desires is a fantastic way to deliver immediate value when users first enter the platform.
What "interest match" categories are available?
Here are some examples of complementary interest match/metadata categories that can be used to deliver interest matches:
|Annual Turnover||Annual Turnover Interested|
|Average Product Price Provided||Average Product Price Interested|
|Company Activity||Company Activity Interested|
|Company Funding Stage||Company Funding Stage Interested|
|Company Product Launch Stage||Company Product Launch Stage Interested|
|Company Type||Company Type Interested|
|Endorsements Provided||Endorsements Interested|
|Geographical Area Provided||Geographical Area of Interest|
|Match Provided||Match Interest|
|Primary Role||Primary Role Interested|
|Product Categories Provided||Product Categories Interested|
|Product Continent Provided||Product Continent Interested|
|Product Country Provided||Product Country Interested|
|Product Maximum Order Quantity||Product Maximum Order Interested|
|Product Province Provided||Product Province Interested|
|Product Quantity Provided||Product Quantity Interested|
|Product Region Provided||Product Region Interested|
|Product Target Audience||Product Target Audience Interested|
|Product Target Buyer||Product Target Buyer Interested|
|Product Type||Product Type Interested|
|Products Provided||Products Interested|
|Seniority Level||Seniority Level Interested|
|Service Categories Provided||Service Category Interested|
|Services Provided||Services Interested|
|Show Sector||Show Sectors Interested|
Note: please contact your Project Manager or Customer Success Manager to discuss the full range of categories.
Where are "interest matches" useful?
Interest matches can be used in a number of different ways:
- Between two different data types:
- The "Delegate" data types could have "Service Interested" as an option to select services they are interested in
- The "Exhibitor Representative" data type could have "Service Provided" as an option to select services they provide
- Between the same data type. For example, some users within the "Delegate" data types are proactively looking to be hired while others are proactively looking to hire people:
- "Delegates" could have "Company Activity" as an option to select that they are "Hiring"
- "Delegates" could also have "Company Activity Interested" as an option to select that they are interested in Companies that are "Hiring"
How does an "interest match" look to a user?
In the example below, there is an interest match between the user (an Exhibitor Representative) and the Visitor they are looking at (John Doe).
The Exhibitor Representative provides Artificial Intelligence, Event Apps, Badge Scanning etc. and the Visitor is Interested in Artificial Intelligence, Event Apps, Badge Scanning etc.
Notice that there is a star next to Product of Interest. This highlights to the Exhibitor Representative that there is an interest match.
How to create an "interest match"
- Select the complementary interest match categories you'd like to provide to your users.
- Select a pre-defined list of values that can be used in either category. Please note that the same values must exist in both interest match/metadata categories for interest matches to be generated.
Example of a set of "interest matches"
|Product Interested||Products Provided|
|AI-Powered Matchmaking||AI-Powered Matchmaking|
|Event Apps||Event Apps|
|Interactive Floorplans||Interactive Floorplans|
|Badge Scanning||Badge Scanning|
What to do next?
If you would like to create interest matches for your event, please contact your Project Manager or Customer Success Manager to put interest matches in place for your event.
Should you wish to learn more metadata strategies that you can use to provide users with smarter recommendations, please see our article on how to use metadata in Grip.