How to Create an Interest Match

If you already know some areas of interest of your event-goers, and want to help the matchmaking engine prioritise certain recommendations - clearly showing why they are being matched - you can create what we call an "interest match".

What is an "interest match"?

Delivered directly to users, interest matches are based on complementary metadata categories such as "Product Interested" and "Products Provided". When users have selected matching metadata values that sit underneath complementary metadata categories, they will see an "interest match".

For Example, an interest-match is established if person A is interested in Software and person B provides Software.

In other words, there is a match between "supply" and "demand".

Why are "interest matches" useful?

Grip's AI-powered matchmaking engine is a self-learning system that will continually deliver more intelligent recommendations to users, the more they engage with the platform.

Naturally, it takes a few swipes for Grip's matchmaking engine to learn about an individual's professional goals, so providing them with some initial interest matches while the AI learns their true desires is a fantastic way to deliver immediate value when users first enter the platform.

What "interest match" categories are available?

Here are some examples of complementary interest match/metadata categories that can be used to deliver interest matches:

Supply Demand
Annual Turnover Annual Turnover Interested
Average Product Price Provided Average Product Price Interested
Company Activity Company Activity Interested
Company Funding Stage Company Funding Stage Interested
Company Product Launch Stage Company Product Launch Stage Interested
Company Type Company Type Interested
Continent Continent Interested
Credentials Credentials Interested
Endorsements Provided Endorsements Interested
Geographical Area Provided Geographical Area of Interest
Match Provided Match Interest
Primary Role Primary Role Interested
Product Categories Provided Product Categories Interested
Product Continent Provided Product Continent Interested
Product Country Provided Product Country Interested
Product Maximum Order Quantity Product Maximum Order Interested
Product Province Provided Product Province Interested
Product Quantity Provided Product Quantity Interested
Product Region Provided Product Region Interested
Product Target Audience Product Target Audience Interested
Product Target Buyer Product Target Buyer Interested
Product Type Product Type Interested
Products Provided Products Interested
Seniority Level Seniority Level Interested
Service Categories Provided Service Category Interested
Services Provided Services Interested
Show Sector Show Sectors Interested

Note: please contact your Project Manager or Customer Success Manager to discuss the full range of categories.

Where are "interest matches" useful? 

Interest matches can be used in a number of different ways:

  1. Between two different data types:
    1. The "Delegate" data types could have "Service Interested" as an option to select services they are interested in
    2. The "Exhibitor Representative" data type could have "Service Provided" as an option to select services they provide
  2. Between the same data type. For example, some users within the "Delegate" data types are proactively looking to be hired while others are proactively looking to hire people:
    1. "Delegates" could have "Company Activity" as an option to select that they are "Hiring"
    2. "Delegates" could also have "Company Activity Interested" as an option to select that they are interested in Companies that are "Hiring"

How does an "interest match" look to a user?

In the example below, there is an interest match between the user (an Exhibitor Representative) and the Visitor they are looking at (John Doe). 

The Exhibitor Representative provides Artificial Intelligence, Event Apps, Badge Scanning etc. and the Visitor is Interested in Artificial Intelligence, Event Apps, Badge Scanning etc.

Notice that there is a star next to Product of Interest. This highlights to the Exhibitor Representative that there is an interest match.

How to create an "interest match"

  1. Select the complementary interest match categories you'd like to provide to your users.
  2. Select a pre-defined list of values that can be used in either category. Please note that the same values must exist in both interest match/metadata categories for interest matches to be generated.

Example of a set of "interest matches"

Product Interested Products Provided
AI-Powered Matchmaking AI-Powered Matchmaking
Event Apps Event Apps
Interactive Floorplans Interactive Floorplans
Badge Scanning Badge Scanning

What to do next?

If you would like to create interest matches for your event, please contact your Project Manager or Customer Success Manager to put interest matches in place for your event.

Should you wish to learn more metadata strategies that you can use to provide users with smarter recommendations, please see our article on how to use metadata in Grip.

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