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      2. Grip Client Information

      How can I drive engagement using Grip's event platform?

      Grip is an excellent tool for facilitating effective networking at your event. However, to maximize its benefits, you need to build awareness both internally and externally.

      Based on experience from hundreds of events, we’ve gathered best practices to help you promote Grip and ensure a high level of engagement before, during, and after your event.

      Table of Contents

      Before the event

      During the event

      After the event

      Before the event

      1. Brief Your Teams

      Before the event, it’s essential to brief the internal teams involved in sales, marketing, and customer support so they can promote Grip effectively.

      • Sales Team: Train your sales team on the benefits of using Grip, highlighting how it facilitates connections and meetings. This helps them encourage exhibitors to engage with the platform.
      • Marketing Team: Ensure the marketing team is equipped to create promotional content and materials that will raise awareness about Grip’s features.
      • Customer Success/Service Team: Provide training for your customer service team on Grip’s dashboard and basic troubleshooting, so they can answer any attendee queries.

      2. Define Promotional Channels and Create Content

      Start promoting Grip early to drive maximum adoption. Leverage the following promotional channels:

      • Website: Feature Grip prominently on your event’s website to capture the interest of visitors and exhibitors.
      • Social Media: Regularly post updates about Grip and its benefits. Highlight how it enhances networking and connections.
      • Telemarketing and Emails: Incorporate Grip in registration emails, reminders, and promotional calls.
      • Push Notifications: Use push notifications to drive app downloads and usage.
      • Onsite Promotional Materials: Include information about Grip on event signage, flyers, and promotional banners.
      • Webinars: Consider hosting a webinar to introduce Grip and its features to your audience.

      Email Communications

      Review and customize Grip’s welcome emails, then distribute them to imported users to ensure they are aware of the tool and its benefits.

      3. Leverage Your Smart Marketing Link

      Utilize your Smart Marketing Link in all communications to direct attendees to the correct app store (Google Play or Apple App Store) or to the web platform based on their device. Including a QR code in your promotional materials can also simplify access.

      4. Launch Early

      Launch Grip at least six weeks prior to the event to give attendees ample time to familiarize themselves with the platform. Early access encourages attendees to use the platform to plan meetings and schedule sessions.

      5. Appoint Internal Points of Contact/Ambassador(s)

      Identify and communicate internal points of contact (ambassadors) within your team to help promote Grip. These contacts can demonstrate the platform to exhibitors and assist with any inquiries. Additionally, consider adding the sales team to the platform as extensions so exhibitors can connect with them directly before and during the event.

      6. Exhibitor Communications

      Make sure exhibitors are fully aware of Grip’s networking capabilities. Provide them with the following resources:

      • Exhibitor FAQs: A comprehensive list of frequently asked questions to help exhibitors navigate Grip.
      • Quick Start Guide: A tailored guide specifically for exhibitors, offering step-by-step instructions for getting started. You can find the guide here.
      • Training Videos: Short, instructional videos explaining how to use Grip for networking.

      These resources will help exhibitors maximize their use of the platform.

      7. Visitor Communications

      It’s equally important to inform visitors about Grip and its benefits. To help visitors get the most out of the platform, provide them with:

      • Visitor FAQs: A list of frequently asked questions focused on helping visitors use Grip effectively.
      • Quick Start Guide: A customized guide for visitors, offering clear instructions on how to use event platform effectively. Access the guide here.
      • Training Videos: Short videos explaining how visitors can use Grip to network and schedule meetings.

      You should also include these materials in your email communications and make them accessible on your website.

      During the event

      8. Onsite Promotion

      Even if you promote Grip extensively before the event, some attendees may not be aware of it. Boost engagement during the event by:

      • Displaying Grip information on signage, badges, and flyers.
      • Presenting a short keynote or demo of Grip at the start of the event to highlight its features and encourage usage.
      • Using the Grip Live Display to show real-time matchmaking activity on large screens around the event.

      9. Create Meeting Areas

      Set up dedicated meeting areas with numbered tables to facilitate networking. High tables are recommended, as they accommodate unplanned additional attendees more easily. This setup encourages more flexible and spontaneous meetings, boosting engagement.

      10. Provide Onsite Support

      Have a dedicated onsite support team available to answer questions about Grip. Ensure this team is trained on user creation and meeting setup. Alternatively, contact your Customer Success Manager to arrange for Grip to provide onsite support.

      After the event

      11. Ongoing Access After the Event

      Let attendees know they can continue using Grip after the event. The platform remains active for up to a year, allowing users to maintain connections and continue conversations. If needed, consult your Customer Success Manager to extend or switch off platform access after the event.

      12. Analyze Engagement Stats

      After the event, use Grip’s dashboard to analyze attendee engagement. Share the insights with your sales team, focusing on metrics like connections made and meetings held. This data can inform future strategies and help demonstrate the value of Grip to stakeholders.

      By following these best practices, you will ensure that attendees, exhibitors, and your internal teams make the most of Grip, resulting in a more successful and engaging event.