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Event mobile app landing page guide

A high-impact mobile app landing page guides event attendees from discovery to activation without friction. An analysis of leading event websites reveals a consistent structure that maximizes downloads and engagement. 

KEY INSIGHT Grip’s data shows that launching the landing page six weeks before an event doubles app engagement compared to a two-week launch.


In this article we will cover the following:

Examples of event mobile app landing pages

These curated examples reveal how clear messaging, thoughtful visual hierarchy, an emphasis on benefits over features, and frictionless CTAs work together to boost event mobile app engagement. Each landing page embraces its event’s unique brand voice while showcasing the mobile app’s value. 

  • https://www.datacenterdynamics.com/en/dedicated-event-app/
  • https://www.canneslions.com/festival/plan-your-trip/what-to-know-before-you-go/festival-app
  • https://transactshow.com/mobile-app/
  • https://americas.breakbulk.com/page/breakbulk-meet-app
  • https://thenextweb.com/conference/app
  • https://kbis.com/mobile-app/
  • https://asdonline.com/mobileapp/
  • https://europe.money2020.com/experience/money2020-connect

Key elements of an event mobile app landing page

Each component plays a specific role in guiding visitors from awareness to activation with no technical background required. Here’s what to include (and why it matters):Landing page

1. Hero section


What it is: The opening banner that presents the app’s name, a brief value statement and a primary call-to-action (button or QR code) “above the fold”.

Why it matters: It captures attention instantly and makes the path to download or access the app crystal clear, reducing drop-off from the first interaction.

2. Benefits & features snapshot


What it is: A concise list of four to six key advantages, each described in plain language and often paired with an icon or simple visual.

Why it matters: It answers “What’s in it for me?” within seconds, helping even non-technical visitors understand how the app improves their event experience.

3. Frictionless download & access


What it is: Deep-linked App Store and Google Play badges alongside a scannable QR code, plus an optional “Launch Web App” button.

Why it matters: It removes barriers by offering every visitor a one-click or one-scan install path, maximizing conversion across devices.

4. Simple getting-started instructions


What it is: A two- or three-step guide that walks users from installation through login and initial profile setup, with any device or OS requirements noted.

Why it matters: Clear onboarding prevents confusion at first use, reduces support inquiries and encourages immediate, successful engagement.

5. Self-service resources


What it is: Embedded demo videos or animated GIFs (30-60 seconds) plus downloadable PDF quick-start guides for different user types (attendees, exhibitors).

Why it matters: It accommodates varied learning preferences, empowering users to learn independently and freeing the support team to handle complex questions.

6. FAQs & troubleshooting


What it is: An accordion or listed section with the top three to five anticipated questions and concise answers.

Why it matters: It addresses common concerns immediately, preventing drop-off and reinforcing confidence that help is always available.

7. Social proof & credibility


What it is: A brief testimonial highlighting a real outcome and a single-row display of sponsor or partner logos.

Why it matters: It builds trust by showing proven results and recognized affiliations, lowering skepticism and nudging visitors toward download.

8. Support & next steps


What it is: A closing prompt (e.g., “Still have questions?”) paired with clear channels for support with any challenges.

Why it matters: It reassures users that assistance is within reach, reducing anxiety and maintaining momentum toward active use.

Additional suggestions & best practices

SEO & discoverability

What it is: The strategic use of event-specific keywords in page titles, headings and meta descriptions, along with descriptive alt text for visuals.

Why it matters: It ensures the landing page ranks for relevant search queries, boosting organic visibility and attracting more potential users.

Analytics & measurement

What it is: Tracking mechanisms such as UTM parameters on CTAs and heat-mapping tools to observe user interactions.

Why it matters: It provides data on which components drive downloads, enabling targeted improvements and more efficient use of marketing resources.

A/B testing & optimization

What it is: A structured process for testing variations of headlines, button copy or layout elements and comparing performance.

Why it matters: It uncovers the highest-performing options, allowing organizers to incrementally refine the page for maximum conversion.

Accessibility & inclusivity

What it is: Adherence to basic WCAG 2.1 AA standards—sufficient color contrast, legible fonts, meaningful alt text and captions for video content.

Why it matters: It guarantees that all attendees, including those with disabilities, can access and engage with the landing page, reflecting a commitment to inclusivity.

Event mobile app landing page audit checklist

Key elements

  1. Hero section with value proposition
    • Clear title (“Download the [Event] App”)
    • Brief tagline (“Your all-in-one planner, networking hub, and live updates in your pocket”)
    • Prominent primary CTA (“Download Now”) or QR code graphic

  2. Benefits & features snapshot
    • 4–6 plain-language bullets (e.g. “Instant session alerts,” “Personalized agenda builder”)
    • Optional icons or simple visuals to reinforce each point

  3. Frictionless download links
    • App Store + Google Play badges (deep-linked)
    • Scannable QR code for mobile visitors
    • Optional “Launch Web App” button

  4. Simple “getting started” instructions
    • 2–3 step guide (“Open app, log in with registration email + badge ID, complete profile”)
    • Clear note on any prerequisites (e.g., “Requires iOS 13+ or Android 9.0+”)

  5. Self-service resources
    • Embedded demo video or animated GIF (30–60 sec)
    • Downloadable user guides catered to specific audiences: attendees and exhibitors

  6. FAQs & troubleshooting
    • Top 3–5 anticipated questions (“Forgot password?” “Which devices supported?”)
    • Need help getting started? Check out our FAQ support article

  7. Social proof & credibility
    • One-line testimonial (“This app doubled our meeting bookings!”)
    • Mobile app presenting sponsor/partner logos row

  8. Support & next steps
    • Final prompt (e.g., “Still have questions?”)
    • Clear support channels: email address, phone number, chat widget onsite booth location, etc, 

Additional suggestions and best practices

  • SEO & discoverability
      • Use relevant keywords in headlines and meta descriptions (e.g., “[Event Name] App,” “Download conference app”).
      • Include descriptive alt text for images and QR codes.
  • Analytics & measurement
      • Embed tracking on CTAs (UTM parameters) to measure click-through and download rates.
      • Monitor heatmaps to confirm key elements draw attention.
  • A/B testing & optimization
      • Test variations of your hero tagline, CTA color/placement or benefit order and iterate based on performance data.
  • Accessibility & inclusivity
    • Ensure sufficient color contrast and legible fonts.
    • Provide text alternatives (captions, transcripts) for video content