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Event mobile app onsite promotion guide

Promoting the event’s mobile app onsite provides friendly reminders at just the right moment. Participants who may have delayed downloading the app are encouraged to tap into networking and lead-retrieval features immediately.

Thoughtful placement of visual prompts in both high-traffic areas and unexpected spots boosts last-mile app engagement. These activations ensure participants get the most out of their event experience.


PRO TIP: If applicable, include venue Wi-Fi details in your signage so attendees can hop online and download the app without missing a beat.

In this article we will cover the following:

Key elements of event mobile app onsite promotion

Onsite signage can turn any corner of your event into a download opportunity. By pairing bold branding, clear benefit statements, and easy-to-scan QR codes, each sign nudges event participants to grab the app. Use these key elements to make your signage truly effective.

Event branding and logo

Prominently display the event name and app icon to create immediate recognition and reinforce visual identity.

Benefit-driven headline

Use a concise statement that highlights the value proposition, for example “Download the [Event Name] app to network smarter.”

Clear call to action

Include a directive such as “Scan to download” that tells participants exactly what to do next.

High-resolution QR code

Place a scannable QR code that links directly to the app landing page, ensuring it is large enough to scan from a distance.

URL fallback

Provide a short, easy-to-type link for manual entry in case the QR code cannot be scanned.

App store badges

Show iOS and Android store icons to signal availability and build trust.

App preview graphic

Include a screenshot or mockup of the app interface. Ideally this is highlighting a key feature such as the networking screen or floorplan.

Brief usage instructions

Offer one-line guidance like “Log in with your registration email and badge ID” so users know what to expect after download.

Support contact

List a support email, phone number or on-site help-desk location for any questions or troubleshooting.

Ideas for signage locations

Onboarding touchpoints

  • Signs at the check-in desk make sure attendees spot the app CTA as soon as they grab their badges.
  • A QR code and download prompt on the back of each badge keep the app top of mind all day.

Wayfinding and navigation signage

  • Feature a large QR code on the front of temp/event staff T-shirts so every conversation naturally becomes an app download opportunity.

PRO TIP: Equip each staff member with login credentials so they can showcase the app in real time when answering questions about session schedules, booth locations and other event details.

  • Overhead banners at the expo hall entrance and along aisles announce the app right as attendees arrive.
  • Door signs outside session rooms catch attention between talks and remind people about the app.
  • Floor decals with arrows and embedded QR codes guide attendees to key spots—and straight to the download.

Engagement hotspots

  • Table cards at sponsor and exhibitor booths spark co-promotion when attendees stop by.
  • App panels in networking lounges or photo walls blend utility with a fun backdrop.
  • Posters by charging stations and lounge seating reach attendees during phone-charging breaks.
  • Coffee station sleeves and catering counter signs nudge people to download while they grab refreshments.

Digital and interactive stations

  • Animated screens in foyers, hallways, and near escalators catch attendees on the move.
  • Tablets or QR signage at interactive kiosks and help desks invite folks to see the app in action.

Transit and peripheral touchpoints

  • Vinyl wraps or door-hang signs on escalators and elevators remind captive audiences during their quick ride.
  • Place decals on mirrors at eye level in restrooms for a quick reminder where attendees least expect them.
  • QR stickers on shuttle buses, shuttle stops, and partner hotels reach attendees during their commute to and from the event.

Additional suggestions & best practices

  • Track QR code scans by location so you can refine placements year-over-year and focus on high-traffic, high-impact areas.
  • Align onsite signage language with email, mobile prompts, and speaker mentions to reinforce a unified message.
  • Offer multilingual signage options when serving international audiences, ensuring everyone can engage.
  • Verify that all signs meet accessibility standards for height, color contrast and font size so every participant can read them easily.
  • Use durable, weather-resistant materials and secure mounting methods, particularly for outdoor applications, to ensure signs stay in place throughout the event.