Push Notifications are clickable pop-up messages that will appear on a participant's mobile device irrespective of the participant having their mobile device on a locked screen. They will also appear if they are using another application on the device, as well as in the notifications centre within the event platform on both web and mobile. This allows you as the event organiser to push and deliver messages to any of your event participants, as a text and/or a link to a participant's profile, a company profile, a product or item profile, or even a session. These are translatable and can be sent in multiple languages by clicking the flag icon.
Our extremely efficient and reliable broadcasting system will ensure that all notifications will be sent within two minutes. You also have the ability to schedule multiple push notifications per hour.
In this article we will cover:
- What is the difference between a Push Notification and a Silent Notification?
- What would I use Push Notifications for?
- How to create a Push Notification
- Push Notification analytics
- Migration
- FAQs
What is the difference between a Push Notification and a Silent Notification?
As stated at the top of this article, a Push Notification will appear on a participant's mobile device irrespective of the user having their mobile device on a locked screen. It will also appear if they are using another application on their device, as well as in the participant's notifications centre within the event platform on both web and mobile.
A Silent Notification will only display in a participant's notifications centre within the event platform on both web and mobile.
What would I use Push Notifications for?
Push Notifications are an excellent way to promote immediate action, interaction, and engagement with users that are not currently active within your application. This is also a great tool for sponsorship and allows you to target certain audience types using our intelligent audience segmentation.
Push messaging comes down to four key considerations:
- Target
- Content
- Delivery type
- Timing
How to create a Push Notification
1. Under the 'Engage' tab within the dashboard, click the 'Notifications' dropdown, and select 'Push Notifications'.
2. You will then be directed to the Push Notifications page. From here click 'Create notification' at the top right of this page.
3. You will land on the 'Segment audience' page, from here you can select your filter key. There are five options to choose from, these are listed in the table below.
| Filter Key | Filter value | What this does |
| User status in event | Active, Inactive. | Will send a push notification to either active users (have logged into the platform), or inactive users (have not yet logged in). |
| Data Type | Select the specific Data Types within your event. | This will send a push notification to the specific data type e.g. Attendees, Exhibitors, or Speakers etc. |
| Custom Group | Select the specific Custom Group(s) within your event. | This will send a push notification to a specific group. |
| Users Added Session to Schedule | Select a session(s) within your event. | This will send a push notification to participants that have added the session to their schedule. Please note, this does not include Private Sessions. |
| User email | Search for the user you wish to send the test push notification to. | This is for testing your push notifications only. This will send to a user with the specific email. |
Click 'Continue to Compose' to proceed.
4. You will now be on the 'Compose notification' page where you can write your message (these messages are translatable). You will then have to select a destination, this is the destination where a participant will land when they click the notification. There are four options to choose from, these are listed in the table below.
| The destination link | Destination value |
| Profile | Select a specific profile within your event |
| Session | Select a specific session within your event |
| Website URL | Paste a website URL |
| No action | No destination |
Click 'Continue to compose' at the bottom right to proceed.
5. You will now land on the 'Schedule notification' page. From here you can select if you want this notification to go out instantly, or you can pick a specific time and date. At the bottom of this page you will see the 'Segment size', which shows the amount of users that will receive this notification. Notification audiences are active lists meaning participants will automatically be added/removed based on your/their actions within the dashboard and/or event platform. For example, if you schedule a push notification to a specific group, if you add participants to that group before the notification is sent, they will automatically be added to the notification segment list. Finally, click save.
How to edit and view a Push Notification
1. To edit a scheduled notification click 'Edit' on the right hand side under the 'Actions' column. You can also cancel the scheduled notification here by clicking 'Cancel' under the 'Actions' column. When you click edit, you will be shown the same pages and will go through the same process as when you created a notification.
2. To view a notification (which will appear after your notification has been sent) click 'View' under the 'Actions' column. Again, you will be directed to the same pages as when you created a notification.
Push Notification analytics
Push Notifications analytics will show you statistics around the success and engagement level of the Push notifications that you send at your event. There are two levels of analytics shown in the dashboard; notification event analytics, and individual notification analytics.
1. Notification event analytics. These are the analytics that are totalled together to include all the notifications you have sent for your event. This allows an event organizer to at a glance see the success and engagement of the notification as a whole their event.
2. The notification event analytics are broken down below:
2a. Processed - This is the total number of notifications that Grip has attempted to send.
2b. Delivered - A notification has been successfully sent to a device listed in the Google and Apple IOS notification servers. This successful response indicates that the servers have successfully received the notification for specified devices. We also show the percentage % of delivered notifications against the total processed notifications.
2c. Failed - This is the total number of notifications that failed. This does not affect notifications that were not delivered to users based on them not enabling push notifications on their devices.
2d. Clicked - Of the total number of notifications that were successfully delivered to end devices, this shows how many of those a user clicked on the notification.
2e. Click-Through rate - This is the percentage of click-through rate for notifications. Based on the number of successfully delivered notifications divided by the number of clicked notifications for the entire event.
3. Per notification analytics. The per notification analytics are analytics that are against each notification so that you can determine the success of each notification that you send.
4. The per notification analytics are broken down below:
4a. Processed - This is the total number of notifications that Grip has attempted to send.
4b. Delivered - A notification has been successfully sent to a device listed in the Google and Apple IOS notification servers. This successful response indicates that the servers have successfully received the notification for specified devices. Also the % delivered against the total processed.
4c. Unsubscribed - This is the number of users/devices that did not enable push notifications at the time of the notification being processed.
4d. Failed - This is the total number of notifications that failed.
4e. Clicked - Of the total number of notifications that were successfully delivered to end devices, this shows how many of those a user clicked on the notification for each notification.
4f. Click-Through Rate - Total number of clicked notifications where users who have successfully received a push message clicked on the notification. This does not count clicks from users selecting the notification in the notification centre on both mobile and web.
Migration
All Event Organizers will be slowly migrated over to the new system to take full advantage of Push Notifications. If you have not yet been migrated over, please contact your customer manager who will be able to make this happen for you. If you have not yet been migrated, please refer to our notification article here.
FAQs
Are Push Notifications multi language?
Yes.
How do I know if I have been migrated?
1. You will be informed by your customer success manager that you have been migrated.
2. On your dashboard, if you see the screenshot below you have been migrated.
Can I add an Emoji to a notification?
No, we currently do not support Emoji's in Push Notifications.