Mobile App & Configuration Details

There are three components of an app's 'definition': its Name, its Description in the marketplace, and Screenshots.

Please ensure that no platform -  specific language is used. Apple rejects apps that contain references to brands in the same sector as them, e.g. Android. 

When the app is downloaded on the device: Grip Expo (While the app name above was GripExpo)

Your app icon is one of the first elements of your app that users see, so it’s essential to make a strong first impression that communicates your app’s quality and purpose. Work with a graphic designer to create an icon that is simple and recognizable. Try testing different options to determine which icon is the most recognizable and meaningful to your target audience.

To ensure the icon is legible in all sizes, avoid adding unnecessary visual details. For information about creating a beautiful and memorable icon, see the Articles below; 

IOS: 

• Human Interface guideline: https://developer.apple.com/design/human-interface-guidelines/ios/overview/themes/
• App size and resolution: https://developer.apple.com/design/human-interface-guidelines/ios/icons-and-images/image-size-and-resolution/
• App Icon information: https://developer.apple.com/design/human-interface-guidelines/ios/icons-and-images/app-icon/

Android:

• Google Play icon design specifications: https://support.google.com/googleplay/android-developer/answer/1078870
• App size : 32-bit PNG (with alpha); Dimensions: 512 px by 512 px; Maximum file size: 1024 KB
• App Icon: https://material.io/design/iconography/#launcher

Long App Description

The long app description is an app store optimized product definition. It greatly influences your product's success

IOS/Android: Max 4,000 characters - Provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a short list of main features. Let potential users know what makes your app unique and why they will love it. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. The first sentence of your description is the most important — this is what users can read without having to tap to read more. Every word counts, so focus on your app’s unique features.

If you choose to mention an accolade, we recommend putting it at the end of your description or as part of your promotional text. Don’t add unnecessary keywords to your description in an attempt to improve search results. Also avoid including specific prices in your app description. Pricing is already shown on the product page, and references within the description may not be accurate in all countries and regions.

You can update your app’s description when you submit a new version of your app. If you want to share important updates more frequently, consider using your promotional text instead.

Short App Description/Promotional text

IOS: Your app’s short description text appears at the top of the description and is up to  170 characters long. You can update the promotional text at any time without having to submit a new version of your app. Consider using this to share the latest news about your apps, such as limited-time sales or upcoming features.

Android: The first text users see when looking at your app's detail page on the Play Store app.

App Keywords: 

Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable. Choose keywords based on words you think your audience will use to find an app like yours. Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms. Popular, functional terms such as “jobs”, “text”, or “social” may drive a lot of traffic but are highly competitive in the rankings. Less common terms drive lower traffic but are less competitive.

Keywords are limited to 100 characters total, with terms separated by commas and no spaces. (Note that you can use spaces to separate words within keyword phrases. For example: Property, House, Real Estate.) Maximize the number of words that fit in this character limit by avoiding the following:

• Plurals of words that you’ve already included in the singular form
• Names of categories or the word “app”
• Duplicate words
• Special characters — such as # or @ — unless they are part of your brand identity. Special characters don’t carry extra weight when users search for your app.

Improper use of keywords is a common reason for App Store rejections. Do not use the following in your keywords:

• Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases
• Terms that are not relevant to the app
• Competing app names
• Irrelevant, inappropriate, offensive, or objectionable terms