Sponsorship
There are a number of different sponsorship opportunities available to offer Exhibitors, Sponsors and Companies.
- All available on an Exhibitor by Exhibitor basis
- Event organisers can customise packages based on accumulations of sponsorship/branding options
For pricing guidance on any opportunities included in this article, please connect with us at sales@grip.events.
Branding Sponsor - Login Page
How it works:
The Sponsor has the opportunity to have their imagery or branding displayed on the login page. It is the largest placing for sponsorship available.
Configuration:
- Web only functionality
- Image sizing is 1280x1440px (max 2mb)
- Static image which is inadvisable to change during events
Branding Sponsor - Homefeed
How it works:
One of the most valuable sponsorship packages on the platform. It has the greatest amount of visibility enabling a key sponsor to be prominently placed on the Home Feed of the web or mobile app.
Performance:
The Homefeed Sponsor is seen an average of 10x per user.
Configuration:
- Static image which is inadvisable to change during events
- Image sizing is 1440x600px
- Web and Mobile App functionality
Branding Sponsor - App
How it works:
Sponsor has the opportunity to appear at the log-in and onboarding stages of the app. Their logo will also appear while Recommendations are generating for users.
Performance:
Average 3 views per user.
Configuration:
- Mobile App only functionality
- The same logo is used in these three places
- Image sizing is 200x200px
Session Sponsor
How it works:
Sponsor’s name, logo, and summary will appear at the top of the session they are sponsoring; when clicked, it will link to the Sponsor’s profile. Users can express interest in the Sponsor whilst watching the session and the Sponsor will receive a list of the viewers as leads.
Performance:
- 135 average views
- 172% increase in leads
- 6 connections per sponsored session
Configuration:
- Limit of one sponsor per session
- The same functionality can also be applied to roundtables
- The logo used is the one uploaded to the company profile - 200x200px
Session Sponsor - Exhibitor Profile
How it works:
Any sessions or roundtables that an Exhibitor is sponsoring will appear on their profile.
This boosts their visibility during the session itself, but may also prompt potential leads to go back and watch the session recording when they see it linked to the profile
Configuration:
- This is only applicable for the main Session Sponsor, not the interstitial image alone
Session Sponsor - Image Interstitial
How it works:
Sponsor imagery or advertisement used as a holding slide. This function can be used in addition to, or separately from, the main Session Sponsor.
Configuration:
- Image sizing is 900x506px
- Available for any livestream session that has the countdown enabled
Sidebar Sponsor
How it works:
Special dedicated section at the bottom left of the web platform. The sidebar will rotate between all assigned Sponsors, and when clicked, it will take the user to the Sponsor’s profile.
Performance:
200% increase in leads
Configuration:
- No limit on the number of Sponsors, but the higher the number, the lower the visibility will be
- Web only functionality
- Logo used is the one uploaded to the company profile 200x200px
- Sidebar sponsors will also appear under any unsponsored sessions. Please note in this case a maximum of three will be shown and the selection of them is random.
Groups
How it works:
You can group your Sponsors into tiers in order to visibly differentiate between levels of sponsorship in the Exhibitor list. Group names are free text so you can categorise the Sponsors according to your event specifics.
Configuration:
- Does not work in combination with the Top of Listing functionality
- Sponsors within the group will be ordered alphabetically
Top of List
How it works:
Sponsor profiles will appear at the top of Exhibitor list. Users will not have to filter through the list of Exhibitors to find these Sponsors.
Performance:
215%+ increase in leads
Configuration:
- There is no limit to this functionality, but we recommend a maximum of 6-8 for best visibility
- Sponsors within Top of List will be order alphabetically
- This function does not work when groups are enabled
Featured Label
How it works:
The Featured Label will appear next to the Sponsor’s name in the Exhibitor list and on their Exhibitor profile.
Performance:
160% leads increase
Configuration:
- There is no limit to the number of Sponsors this is available for
- We find this most effective when accompanied by Top of List of Groups
Targeted Notifications
How it works:
Provide Sponsors with custom notifications that will be sent to all selected attendees. When clicked, the notification will take the users directly to the company profile or a website of their choice.
Performance:
224% leads increase
Configuration:
- Notifications can appear on the user’s phone home screen if sent as a hard notification through the app
- One notification can be sent per
Read more about Notifications here
Email Footers
How it works:
Dedicated listing at the bottom of all welcome emails.
Performance:
169% leads increase
Configuration:
- No limit to the number of sponsors who can have this functionality enabled
- Only three will show per email and in a random order
- No logo will be shown. It is name, headline, and summary only
Read more about Grip emails here
Monetisation Functionality
As well as the individual sponsorship opportunities, Grip enables organisers to create configurable monetisation packages that facilitate up-selling to Sponsors and Exhibitors.
- Offer anytime upgrade options to your Exhibitors
- 3 tiers of Exhibitor - Basic, Pro, Premium
- Limit leads, products, profile fields and more
Exhibitor Profile - Embedded Video
How it works:
You can allow selected Sponsors to have embedded videos on their company profiles. This gives the Sponsors more control over their profile’s branding and adds a level of interactivity.
Configuration:
- Only one embedded video can be enabled per Exhibitor Profile
- The link must be for an embedded video, not a standard url
Read more on embedded videos here
Exhibitor Profile - Profile Fields
How it works:
You can enable different profile fields for different levels/packages of Exhibitor.
Popular choices include - sales brochure, white paper, company website. This allows the exhibitor to clearly highlight and showcase their varying assets and company.
As well as building out their company profile, the profile fields are also used to maximise a company’s visibility. You can limit the number of answers an Exhibitor can give for a field. These answers are used for filters and help users find companies that fit their search criteria.
The more fields a company can select, the higher a chance of appearing in search results and therefore gaining leads.
Configuration:
- We do not host any assets, the fields will need to be urls not pdfs
- Please speak to your Customer Success and Project Manager about the best ways to use profile fields to advantage your Exhibitors
Exhibitor Profile - Products
How it works:
You can limit the number of Products a Sponsor/Exhibitor can upload to their profile. This is a key monetisation area as a Product profile also gains leads for the Exhibitor. These Products have their own ‘profile’ too, allowing Exhibitors to showcase their chosen Products.
Performance:
Average 5.5 leads per product.
Configuration:
- Products will need to be set up as a separate data type
Pending Meetings
How it works:
We are able to limit the number of pending meetings that Exhibitor Representatives can have. Having more pending meetings means that you can send our more meeting requests (without any of them needing to be accepted or declined) before you reach a limit.
This is a key area of monetisation as meetings are a primary reason for Exhibitors attending shows.
Configuration:
- This can only be set at data type level unless monetisation packages are used.
Inbound Leads
How it works:
The Inbound Leads section in Teams features the profiles of users that have shown interest in, viewed, connected with, or had a meeting with any of the Exhibitor Representatives, the Exhibitor profile, any linked Products. Inbound Leads are also generated when a user has watched a sponsored session.
We can limit the number of leads an exhibitor can view. If they reach their limit, they will be prompted to upgrade.
Configuration:
- Exhibitors cannot export their inbound leads, they can only export their contacts. A lead becomes a contact if they have a connection of accepted meeting with a representative
Read more on Inbound Leads here
Structured Meeting Program - Hosted Buyers
Drive Revenue & Event Success in just Half a Day (Example Structure)
How it works:
- Get people to select the buyers / suppliers who they would be interested in meeting with
- Generate 12 meetings for every participant in a half-day structure
- Combine it with a powerful keynote in the beginning to make sure everyone has joined
The Economics:
- 100 Buyer and 100 Suppliers
- 12 meetings per Buyer and Supplier
- Packages sold to each Supplier of 12 meetings
What's needed:
Sales person with a clear focus on a key vertical and a buyer person with strong contacts with visitors supported by a marketer & operations person. Takes 10 weeks to launch, execute and hold the first event with it being possible to hold an event for each vertical every couple of weeks.
Learn more about our Connect Virtual success stor
Example structure:
How to sell our solution to your Suppliers:
How to package it: We suggest one of two selling models- Selling based on a full programme: create an exclusive set price or set number of meetings
- Selling per meetings: create a set price per meetings
Key selling points:
- Suppliers are 3x more likely to meet their “must meet” prospects using our AI platform recommendations within the Hosted Buyers program
- Suppliers are able to connect with premium leads before anyone else
- Create a dedicated incentive programme to assist suppliers with attracting the right prospects
How to incentivise Buyer to take part:
Traditionally, examples of buyer incentives included paid travel expenses or prestigious host venues.
Translating these incentives for a virtual environment can be just as attractive by creating tangible benefits for your buyers to take advantage of*.
Key selling points:
- Discover new products from hand-picked suppliers across a global market with a very high Return on Time
- Receive preferential discounts from your preferred suppliers after joining virtual meetings
- Offer experiential incentives that can be accessed anywhere or as part of the event, i.e. virtual cookery lessons, celebrity speakers, exclusive membership content
*Ensure to check regional Anti bribery and corruption (ABC) regulations for your region/industry
Hosted Buyer Programs in three simple steps:
Grip deploys a simple three phased approach powered by AI that delivers a seamless experience for buyers and suppliers to hold high-value focused pre-scheduled meetings.
Read more on our Hosted Buyer Program here
