This article outlines how to configure the Marketing Kit on Grip Manage. The Marketing Kit can help organisers streamline empowering exhibitors & sponsors to promote your event.
In this article we'll cover:
The end result we're working towards with the Marketing Kit will look like this:
Configuring the Marketing Kit:
- Go to Event Settings > Marketing Kit
- Enable the Marketing Kit
- Configure the basic functionality, this includes:
- Define your tags
- Upload your own brand assets
- Discount link
- Create a custom coupon link for 'exhibitor referrals'
- Write the text for the discount link
- We'll automatically add an attribute to the custom link for each company so that it can be tracked through the sign up process
- Write up to 4 suggested social copy messages
- Title (to make clear what the copy can be used for)
- Body (the text that can be copy/pasted into social media
- Define a marketing support email address
Adding your Marketing Asset templates:
There are 4 uploaders for the Marketing Assets as outlined below. You must put the white box in the correct place on your template. This is where the logo of the company will show up.
To see an example of the exact location of the white boxes on the templates, please follow the specifications outlined on this Figjam template:
Social image option 1: 1200 x 627px
Social image option 2: 1080 x 1080px
Social image option 3: 1200 x 627px
Email footer banner: 1280 x 295px
If you leave the uploaders blank, they won't appear in the marketing kit.