Learn how to use the Event Benchmark Report to compare your event performance with others on the Grip platform.
Overview:
In this article, we will guide you through the process of using the Grip Event Benchmark Report. This tool enables event organizers to compare their event against other events of similar size and type, providing valuable insights to optimize event performance.
This article is intended for event organizers looking to leverage benchmarking data to make informed decisions about their events.
Understanding the Grip Event Benchmark Report
The Event Benchmark Report allows users to compare various metrics of their events, such as engagement, attendance, and interaction rates, against benchmarks of similar events hosted on the Grip platform. By doing so, event organizers can:
- Identify areas where their event is performing above or below the average.
- Make data-driven decisions to improve future events.
- Understand industry standards for events of similar size and type.
Who can use this report? The Event Benchmark Report is available to event organizers using the Grip platform who wish to compare their event’s performance with others of similar scale and format.
In this article, we will cover the following:
- Use cases and information
- Accessing the Event Benchmark Report
- Frequently Asked Questions
Before you begin configuring the Event Benchmark Report
Before using the Event Benchmark Report, ensure that:
- Your event has to correct "Event Class" selected on the event set up page. Currently we only create benchmarks for events of the following types: Conference, Confex, Exhibition, Hosted Buyer Event, Networking Event.
- You understand the key event metrics tracked by Grip, such as engagement rates, attendee behavior, and interaction levels that we've got benchmarks for.
How do you use/configure the Event Benchmark Report?
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Access the Event Benchmark Report
Navigate to the "Reports" section in the Grip dashboard. Here, you will find the Event Benchmark Report listed among other performance reports. -
View Key Metrics
The report will display several key metrics, including attendee engagement, number of meetings booked, and interaction rates. These will be compared to the averages from other events on the Grip platform of the same size and type. -
Analyze the Report
Use the provided insights to see where your event excels or lags behind others. Highlight areas for improvement and strategize ways to enhance event performance in the future.
Troubleshooting the Event Benchmark Report
Common issues and solutions:
- Incorrect event type: The most common issue with the event benchmark report is that the wrong event type is selected. If this seems to be the case, go to the event set up page and change it.
Frequently Asked Questions
Q: Can I compare multiple events at once?
A: No, at the moment you can only compare one event at a time since each event will be compared against a different quadrant.
Q: What metrics are included in the Event Benchmark Report?
A: The report tracks metrics such as attendee engagement, number of meetings, interaction rates, and overall event performance.
Q: Is it possible to download the Event Benchmark Report?
A: Yes, you can download the data in CSV format for further analysis outside of the platform.
Q: Can I opt-out of the event benchmarks?
A: Yes, you can do so by emailing support@grip.events with the title "Benchmarks Opt-Out" please not that by doing so you will not be able to receive any benchmarks for your events either.
Q: How do you make sure event benchmarks are not exposing sensitive information?
A: Benchmarks are 100% anonymous and only generated when we have at least 25 events and 5 unique customers in a quadrant. Otherwise, the benchmarks are not generated for that particular customer set.
Q: How often do the benchmarks update?
A: The benchmarks are updated quarterly on the first day of the quarter.