--- title: How session sponsorship works and how to set it up? description: "This article explains how you, as an event organizer, can set up sponsored sessions on the Grip dashboard and help companies generate leads through two methods: passive sponsorship and active session check-in." --- [Skip to content](https://support.grip.events/how-session-sponsorship-works-and-how-to-set-it-up#main-content) [![Grip-Vertical-Logo-Purple-1.png\]](https://support.grip.events/hs-fs/hubfs/Grip-Vertical-Logo-Purple-1.png?width=23&height=34&name=Grip-Vertical-Logo-Purple-1.png)](https://support.grip.events/?hsLang=en) - [EVENT PARTICIPANT: GET HELP](https://share.hsforms.com/1-lydyoYDTxesUecWSiACWAcomhj) - [EVENT ORGANISER: GET HELP](https://share.hsforms.com/10sOhGhwFQIWjGMDJPxmjbAcomhj?__hstc=193303666.01968b48a56d3c61cbc83cbe4252ad11.1741013975689.1751443637200.1751448757763.154&__hssc=193303666.17.1751448757763&__hsfp=3075744378) Open main navigation Close main navigation - [EVENT PARTICIPANT: GET HELP](https://share.hsforms.com/1-lydyoYDTxesUecWSiACWAcomhj) - [EVENT ORGANISER: GET HELP](https://share.hsforms.com/10sOhGhwFQIWjGMDJPxmjbAcomhj?__hstc=193303666.01968b48a56d3c61cbc83cbe4252ad11.1741013975689.1751443637200.1751448757763.154&__hssc=193303666.17.1751448757763&__hsfp=3075744378) Hello. How can we help you today? - There are no suggestions because the search field is empty. 1. [Grip Knowledge Base](https://support.grip.events/?hsLang=en) 2. [GRIP ENGAGE](https://support.grip.events/grip-engage?hsLang=en) 3. [Event Agenda](https://support.grip.events/grip-engage?hsLang=en#event-agenda) # How session sponsorship works and how to set it up? ## This article explains how you, as an event organizer, can set up sponsored sessions on the Grip Engage Admin and help companies generate leads through two methods: passive sponsorship and active session check-in. Using the Grip Engage Admin, you can enable sponsors to collect leads from event participants in two key ways: - **Passive sponsorship:** Companies generate leads when participants add their sponsored sessions to their personal schedules. - **Active session check-in:** Sponsors or event staff scan participants' QR codes as they enter sessions, creating leads even if the session was not added to their schedule. **Before You Start** To ensure everything works correctly: 1. **Every sponsored session must have at least one company profile assigned.** If no company is linked to a session, the session check-in data will not be available for export. 2. **Teams must be activated** for lead capture and session check-in data to be available on the event platform. Leads will only be generated **after** the Team is activated. 3. A sponsor **must be assigned to the session before** attendees add it to their schedules in order to receive those attendees as leads. If a sponsor is added **after** attendees have already scheduled the session, those attendees **will not** appear in the sponsor's lead list. #### Table of contents - Ways to collect leads from sponsored sessions - Option 1: Passive Lead Collection (Sponsor visibility) - Headline sponsor - Session contributor - Option 2: Active Lead Collection (Session Check-In Scanning) - Managing and exporting scanned data - FAQs ### Ways to collect leads from sponsored sessions Grip gives you two ways to allow sponsors to generate leads from sessions: 1. **Passive Lead Collection** — Companies sponsor a session and automatically generate leads when participants add the session to their schedule. 2. **Active Lead Collection** — Sponsor company representatives physically scan event participants into sessions to collect leads. ### Option 1: passive lead collection (Sponsor visibility) To allow companies to passively collect leads, you’ll assign them as sponsors within the session setup. There are two ways to do this: #### **A. Headline sponsor** This sponsor receives the highest visibility on the event platfrom.![Screenshot 2025-04-28 at 11.44.37](https://support.grip.events/hs-fs/hubfs/Screenshot%202025-04-28%20at%2011.44.37.png?width=600&height=315&name=Screenshot%202025-04-28%20at%2011.44.37.png) **What event participants see:** - The company’s logo and the “Session Sponsor” tag appear **in the main Event Agenda**, before participants click into the session. - The company’s logo and the “Session Sponsor” tag are also visible **inside the session details page** once participants click into the session. ![Screenshot 2025-04-28 at 11.33.59](https://support.grip.events/hs-fs/hubfs/Screenshot%202025-04-28%20at%2011.33.59.png?width=600&height=288&name=Screenshot%202025-04-28%20at%2011.33.59.png) **How to set it up on the Grip Engage Admin:** 1. Go to **Event Agenda \> Sessions** 2. Click into a session 3. Navigate to the **Settings** tab 4. Assign the **Headline Sponsor** - ⚠️ **Only one Headline Sponsor is allowed per session** **How it works in the event platform:** - **Participants** can add the session to their schedule. - If the sponsor’s **Team is activated**, event participants who add the session **after the Team is created** become leads and show up in the sponsor’s **My Team \> Leads** section #### **B. Session contributor (with role type: sponsor)** Use this if you want to list more than one sponsor per session, each with a custom role title. **What event participants see:** - The company’s logo and role (e.g. "Knowledge Partner") appear **after clicking into the session details** **How to set it up on the Grip Engage Admin:** 1. Go to **Event Agenda \> Session Roles** 2. Create a role (e.g., “Knowledge Partner”) and set the **Role Type to Sponsor** 3. Go to **Sessions \> Session details \> Session Contributors & Sponsors** 4. Click **Add Profile**, search for the sponsor company, and select the role created - ✅ You can assign **multiple sponsors** to a session using this method **How it works in the event platform:** - **Participants** add the session to their schedule. - If the **sponsor’s** **Team is activated**, leads are created for attendees who add the session **after activation.** ### Option 2: Active lead collection (session check-in scanning) With active lead collection, you or your sponsors can **scan event participants as they enter a session**. This is ideal for onsite lead capture—especially when event participants haven’t added sessions to their schedule. - **General session check-ins** – You can record attendance for any session and collect that session attendance data via Grip Engage Admin. - **Sponsored session check-ins** – Enabling sponsors or exhibitors linked to a session to collect event participant leads even if event attendee hasn’t added the session to their schedule on the event platform. For full setup instructions and a guide to using Session Check-In on the event platform, please see: [How to Set Up and Use Session Check-In on Your Event Platform.](https://support.grip.events/session-check-in?hsLang=en) - [EVENT PARTICIPANTS](https://support.grip.events/event-participants?hsLang=en#main-content) - [Logging in](https://support.grip.events/event-participants?hsLang=en#logging-in) - [Managing your profile](https://support.grip.events/event-participants?hsLang=en#managing-your-profile) - [Networking on the platform](https://support.grip.events/event-participants?hsLang=en#networking-on-the-platform) - [Virtual events](https://support.grip.events/event-participants?hsLang=en#virtual-events) - [Exports](https://support.grip.events/event-participants?hsLang=en#exports) - [Event Exhibitors and Sponsors](https://support.grip.events/event-participants?hsLang=en#event-exhibitors-and-sponsors) - [GRIP ENGAGE](https://support.grip.events/grip-engage?hsLang=en#main-content) - [Event Setup & Configuration](https://support.grip.events/grip-engage?hsLang=en#event-setup-configuration) - [Profile & Data Management](https://support.grip.events/grip-engage?hsLang=en#profile-data-management) - [Integrations & APIs](https://support.grip.events/grip-engage?hsLang=en#integrations-apis) - [Event Design & Branding](https://support.grip.events/grip-engage?hsLang=en#event-design-branding) - [Event Agenda](https://support.grip.events/grip-engage?hsLang=en#event-agenda) - [Event Engagement](https://support.grip.events/grip-engage?hsLang=en#event-engagement) - [Grip Support](https://support.grip.events/grip-engage?hsLang=en#grip-support) - [MustMeet](https://support.grip.events/grip-engage?hsLang=en#mustmeet) - [Mobile App Management](https://support.grip.events/grip-engage?hsLang=en#mobile-app-management) - [Insights & Reporting](https://support.grip.events/grip-engage?hsLang=en#insights-reporting) - [GRIP MANAGE](https://support.grip.events/grip-manage?hsLang=en#main-content) - [Grip Manage - Integrations](https://support.grip.events/grip-manage?hsLang=en#grip-manage-integrations) - [Grip Manage - Company Portal](https://support.grip.events/grip-manage?hsLang=en#grip-manage-company-portal) - [Grip Manage - Emails](https://support.grip.events/grip-manage?hsLang=en#grip-manage-emails) - [Grip Manage - Registration](https://support.grip.events/grip-manage?hsLang=en#grip-manage-registration) - [Grip Manage - Side Events](https://support.grip.events/grip-manage?hsLang=en#grip-manage-side-events) - [Grip Manage - LQT](https://support.grip.events/grip-manage?hsLang=en#grip-manage-lqt) [![Chill listening crop-3](https://support.grip.events/hs-fs/hubfs/Grip-logo-512x512-light-1.png?width=24&height=24&name=Grip-logo-512x512-light-1.png "Chill listening crop-3")](https://www.grip.events) Grip Help Center Copyright © 2025, Grip