--- title: Lead Retrieval Plans description: This article outlines the use of Grip Monetisation Plans, which can be used to up-sell  Companies/Sponsors/Exhibitors based on extra functionality on the Grip Platform.    In this article we will cove --- [Skip to content](https://support.grip.events/how-to-configure-monetisation-plans#main-content) [![Grip-Vertical-Logo-Purple-1.png\]](https://support.grip.events/hs-fs/hubfs/Grip-Vertical-Logo-Purple-1.png?width=23&height=34&name=Grip-Vertical-Logo-Purple-1.png)](https://support.grip.events/?hsLang=en) - [EVENT PARTICIPANT: GET HELP](https://share.hsforms.com/1-lydyoYDTxesUecWSiACWAcomhj) - [EVENT ORGANISER: GET HELP](https://share.hsforms.com/10sOhGhwFQIWjGMDJPxmjbAcomhj?__hstc=193303666.01968b48a56d3c61cbc83cbe4252ad11.1741013975689.1751443637200.1751448757763.154&__hssc=193303666.17.1751448757763&__hsfp=3075744378) Open main navigation Close main navigation - [EVENT PARTICIPANT: GET HELP](https://share.hsforms.com/1-lydyoYDTxesUecWSiACWAcomhj) - [EVENT ORGANISER: GET HELP](https://share.hsforms.com/10sOhGhwFQIWjGMDJPxmjbAcomhj?__hstc=193303666.01968b48a56d3c61cbc83cbe4252ad11.1741013975689.1751443637200.1751448757763.154&__hssc=193303666.17.1751448757763&__hsfp=3075744378) Hello. How can we help you today? - There are no suggestions because the search field is empty. 1. [Grip Knowledge Base](https://support.grip.events/?hsLang=en) 2. [GRIP ENGAGE](https://support.grip.events/grip-engage?hsLang=en) 3. [Event Setup & Configuration](https://support.grip.events/grip-engage?hsLang=en#event-setup-configuration) # Lead Retrieval Plans ## Offer-structured upgrade paths for exhibitors while creating new revenue opportunities Overview Grip’s **Lead Retrieval Plans** empower organizers to upsell digital offerings to exhibitors through structured pricing tiers. This model introduces **two** **Active Event Companies (AEC)** **plans** - **AEC Basic** and **AEC Professional (Pro)**,which enable a clearer differentiation of feature access while linking high-value functionalities to specific investment levels. Organizers can now choose how and when to deliver advanced tools, such as **badge scanning**, **lead qualification questions**, and **sponsored session check-ins,** to exhibitors on higher-tier plans. This flexibility supports strategic monetization and provides exhibitors with transparent upgrade paths. 💡 To enable Lead Retrieval Plans, please contact your Grip Account Manager or Delivery Manager. Earlier, Grip had a different Monetization logic which is now retired.  #### Table of Contents - [Overview](https://support.grip.events/how-to-configure-monetisation-plans#overview) - [Why It Matters](https://support.grip.events/how-to-configure-monetisation-plans#why-it-matters) - [Available Plans and Features](https://support.grip.events/how-to-configure-monetisation-plans#available-plans-and-features) - [Pricing Models](https://support.grip.events/how-to-configure-monetisation-plans#pricing-models) - [Platform Updates Supporting the Plans](https://support.grip.events/how-to-configure-monetisation-plans#available-plans-and-features) - [Organizer Benefits](https://support.grip.events/how-to-configure-monetisation-plans#organizer-benefits) - [FAQs](https://support.grip.events/how-to-configure-monetisation-plans#FAQs) #### Why It Matters Exhibitor value is increasingly tied to digital visibility, engagement, and lead capture capabilities. With these plan tiers, organizers can: - Clearly **link digital benefits to exhibitor investment** - **Package** value-added services - Drive **incremental revenue** from digital features This new structure supports scalable growth and elevates the exhibitor experience. #### Available Plans and Features | Feature | AEC Basic | AEC Pro | | --- | --- | --- | | Company Profiles | ✅ | ✅ | | Live Chat & Meeting Management | ✅ | ✅ | | Inbound Leads | ✅ | ✅ | | Badge Scanning | ❌ | ✅ | | Lead Qualification Questions | ❌ | ✅ | | Sponsored Session Check-In | ❌ | ✅ (if in use) | Exhibitors on the **AEC Pro** plan gain access to the most powerful engagement and lead capture tools, offering a significant upgrade from the **AEC Basic** experience. ![teams switch (24)](https://support.grip.events/hs-fs/hubfs/teams%20switch%20(24).png?width=670&height=377&name=teams%20switch%20(24).png) All information on Lead Retrieval Plans and setup is available and done in Grip Teams \> Lead Retrieval Plans. On this page you can: - Customize the messaging and text shown to your exhibitors within the Teams portal. - Change whether the Primary/Upgrade & Second buttons are shown, and where they lead. ### ![Screenshot 2026-02-08 at 13.53.50](https://support.grip.events/hs-fs/hubfs/Screenshot%202026-02-08%20at%2013.53.50.png?width=670&height=447&name=Screenshot%202026-02-08%20at%2013.53.50.png) **Note:** If a plan is set manually for a company without a team, either via the Engage Admin Portal or through external upgrade methods, the plan will be assigned when the team is created (i.e. when the first team member logs in). ### Plan updates Grip Manage to Grip Engage integration automatically updates user's AEC plans. In case the organizer wants to upgrade a plan, navigate to Data \> User's profile \> Scroll to Team section \> Edit \> Change the plan \> Save.  ![Screenshot 2026-02-08 at 13.59.49](https://support.grip.events/hs-fs/hubfs/Screenshot%202026-02-08%20at%2013.59.49.png?width=670&height=448&name=Screenshot%202026-02-08%20at%2013.59.49.png) **Feature visibility matrix:** | Feature | Participant in a company with AEC Basic Plan | Participant in a company with AEC Pro Plan | Regular participant / Not in Teams | | --- | --- | --- | --- | | Badge Scanning | ❌ NO (plan restrictions) | ✅ YES (if Data Type permissions allow it) | ✅ YES (if Data Type permissions allow it) | | Lead Qualification Questions | ❌ NO  (plan restrictions) | ✅ YES | None | | Sponsored Session Check-in | ❌ NO (plan restrictions) | ✅ YES - if in use | ❌ NO | Every team has a Plans page available in their Teams dashboard in Grip, where information about their plan is specified: ![Screenshot 2025-11-28 at 15.36.47](https://support.grip.events/hs-fs/hubfs/Screenshot%202025-11-28%20at%2015.36.47.png?width=670&height=343&name=Screenshot%202025-11-28%20at%2015.36.47.png) #### Pricing Models Organizers can choose how the plans are sold: - **Organizer Buy-Out** Organizers buy the AEC Tier that all exhibitors will have (Basic or Professional). There is no in-platform upselling. - **Grip Upselling** Organizers buy the basic AEC tier and Grip upsells exhibitors to the Professional Tier. We agree on the price that we charge for the Pro tier and the revenue share between Grip and the organizer. - **No Upselling** Organizers purchase the AEC Basic tier and there is no upselling to the Professional Tier by either party (organizer or Grip). #### Organizer Benefits ✅ Create clear upgrade and upsell paths ✅ Tie premium features directly to sponsorship value ✅ Scale revenue beyond traditional booth and floor space sales ✅ Clarify what each exhibitor is entitled to receive based on their plan This approach not only adds flexibility and professionalism to your exhibitor offering but also supports the long-term monetization strategy of your event. --- #### FAQs **Can I customize what’s included in AEC Basic or AEC Pro?** Not at this time. The plans follow a standardized feature set. Future updates may include additional customization options. **Can I switch between Buy-Out and Revenue Share mid-event?** No. The pricing model is selected at the start of the setup and remains fixed for the event. **Will exhibitors be notified of their plan?** A 'Plans' section is available in the 'My Team' area, allowing exhibitors to view their current plan and compare it with other available options. **Can these plans be applied to hybrid and in-person events as well?** Yes. The monetization plans are designed to support all event formats, virtual, hybrid, and in-person, using features that enhance engagement and lead capture regardless of event type. - [EVENT PARTICIPANTS](https://support.grip.events/event-participants?hsLang=en#main-content) - [Logging in](https://support.grip.events/event-participants?hsLang=en#logging-in) - [Managing your profile](https://support.grip.events/event-participants?hsLang=en#managing-your-profile) - [Networking on the platform](https://support.grip.events/event-participants?hsLang=en#networking-on-the-platform) - [Virtual events](https://support.grip.events/event-participants?hsLang=en#virtual-events) - [Exports](https://support.grip.events/event-participants?hsLang=en#exports) - [Event Exhibitors and Sponsors](https://support.grip.events/event-participants?hsLang=en#event-exhibitors-and-sponsors) - [GRIP ENGAGE](https://support.grip.events/grip-engage?hsLang=en#main-content) - [Event Setup & Configuration](https://support.grip.events/grip-engage?hsLang=en#event-setup-configuration) - [Profile & Data Management](https://support.grip.events/grip-engage?hsLang=en#profile-data-management) - [Integrations & APIs](https://support.grip.events/grip-engage?hsLang=en#integrations-apis) - [Event Design & Branding](https://support.grip.events/grip-engage?hsLang=en#event-design-branding) - [Event Agenda](https://support.grip.events/grip-engage?hsLang=en#event-agenda) - [Event Engagement](https://support.grip.events/grip-engage?hsLang=en#event-engagement) - [Grip Support](https://support.grip.events/grip-engage?hsLang=en#grip-support) - [MustMeet](https://support.grip.events/grip-engage?hsLang=en#mustmeet) - [Mobile App Management](https://support.grip.events/grip-engage?hsLang=en#mobile-app-management) - [Insights & Reporting](https://support.grip.events/grip-engage?hsLang=en#insights-reporting) - [GRIP MANAGE](https://support.grip.events/grip-manage?hsLang=en#main-content) - [Grip Manage - Integrations](https://support.grip.events/grip-manage?hsLang=en#grip-manage-integrations) - [Grip Manage - Company Portal](https://support.grip.events/grip-manage?hsLang=en#grip-manage-company-portal) - [Grip Manage - Emails](https://support.grip.events/grip-manage?hsLang=en#grip-manage-emails) - [Grip Manage - Registration](https://support.grip.events/grip-manage?hsLang=en#grip-manage-registration) - [Grip Manage - Side Events](https://support.grip.events/grip-manage?hsLang=en#grip-manage-side-events) - [Grip Manage - LQT](https://support.grip.events/grip-manage?hsLang=en#grip-manage-lqt) [![Chill listening crop-3](https://support.grip.events/hs-fs/hubfs/Grip-logo-512x512-light-1.png?width=24&height=24&name=Grip-logo-512x512-light-1.png "Chill listening crop-3")](https://www.grip.events) Grip Help Center Copyright © 2025, Grip