This article covers how notifications (such as push notifications and silent notifications) work on the Grip platform.
Push Notifications are interactive pop-up messages that will display on a participant's mobile device, even if the device is locked. These notifications will also appear while the participant is using other applications on their device and in the notifications centre within the event platform, accessible on both the web and mobile.
As an event organizer, this feature empowers you to send messages, whether in the form of text or links, to all event participants. These messages can direct participants to their profiles, company profiles, product or item details, or specific sessions. Additionally, these notifications can be transmitted in multiple languages.
In this article, we will cover:
- What is the difference between a Push Notification and a Silent Notification?
- What would I use Push Notifications for?
- How to Create a Push Notification
- How to edit and view a Push Notification
- Push Notification analytics
- FAQs
What is the difference between a Push Notification and a Silent Notification?
The distinction between a Push Notification and a Silent Notification lies in their visibility and behavior:
Push Notification:
- Displays on a participant's mobile device, even when the device is locked.
- Appears while the participant is using another application.
- Available in the participant's notifications center within the event platform on both web and mobile.
Silent Notification:
- Appears only in the participant's notifications center within the event platform on both web and mobile.
- Does not trigger any external or device-level alerts, such as pop-up messages or sounds.
What can Push Notifications be used for?
Push Notifications are versatile and can be utilized in several ways:
Promoting Immediate Action:
Push Notifications encourage users to take prompt actions, such as viewing a profile, attending a session, or completing a task.
Re-engagement:
These notifications are effective in re-engaging users who are not currently active on your platform. Sending relevant and enticing notifications can bring them back to the event.
Sponsorship:
Push Notifications can be used as a sponsorship tool. Collaborate with sponsors to send targeted messages to specific audience segments, enhancing the visibility of sponsor content.
Audience Segmentation:
Intelligent audience segmentation allows you to target specific groups of users with tailored messages, ensuring that they receive content relevant to their interests and preferences.
Key considerations when using Push Notifications:
- Target Audience: Define the specific audience you wish to reach with your Push Notification.
- Content: Craft compelling and relevant content that captures attention and prompts action.
- Delivery Type: Choose the appropriate type of Push Notification, such as text or links, based on your message's purpose.
- Timing: Timing is crucial. Send notifications at optimal moments to maximize impact, considering the user's time zone and preferences.
How to Create a Push Notification
Step 1:Navigate to the 'Engage' tab on the dashboard, then select 'Notifications' from the dropdown menu, and choose 'Push Notifications.'
Step 2:
On the Push Notifications page, click on 'Create notification' at the top right.
Step 3:
You will arrive at the 'Segment audience' page. Choose your filter key from the available options listed in the table below. Click 'Continue to Compose' to proceed.
| Filter Key | Filter Value | Description |
|---|---|---|
| Data Type | Select specific Data Types | Sends a notification to specific data types (e.g., Attendees, Exhibitors, Speakers). |
| Custom Group | Select specific Custom Group(s) | Sends a notification to all members of a specific group. |
| Status in the event | Active, Inactive | Sends a notification to either active users (logged in) or inactive users (not yet logged in). |
| Attendees of Session | Select a session(s) | Sends a notification to participants who have added the session to their schedule. |
| Invitees of Private Session | Select a private session(s) | Sends a notification to invitees of a private session (those invited but not yet added). |
| Attendees of Sessions on a Track | Select a track(s) | Sends a notification to participants who have added at least one session on this Track. |
| Attendees of Sessions at a Stage | Select a stage(s) | Sends a notification to participants who have added at least one session at this Stage. |
| User email | Search for the user | Sends a notification to a specific event attendee. |
Step 4:
On the 'Compose notification' page, craft your message, which can be translated into different languages. Choose a destination where participants will be directed when they click the notification. The options are listed below. Click 'Continue to Compose' to proceed.
Tip: We recommend to keep the message length between 150-250 characters.
| Destination Link | Destination Value |
|---|---|
| Profile | Select a specific profile |
| Session | Select a specific session |
| Website URL | Paste a website URL |
| No action | No destination |
Step 5:
On the 'Schedule notification' page, decide whether to send the notification immediately or schedule it for a specific time and date. The 'Segment size' indicates the number of users who will receive this notification. Notification audiences are dynamic, meaning participants are automatically added or removed based on their actions. After making your selections, click 'Save' to proceed.
How to Edit and View a Push Notification
To edit a scheduled notification, click 'Edit' under the 'Actions' column. You can cancel a scheduled notification by clicking 'Cancel.' When you click 'Edit,' you will go through the same process as when you initially created the notification.
You can now include emojis in Hard Push Notifications that you want to send or schedule for later, to add a dazzle to your messaging!
These emojis will be visible across the dashboard, mobile apps and web networking.
To view a sent notification, click 'View' under the 'Actions' column. You will be directed to the same pages and processes you followed when creating the notification.
Push Notification Analytics
Push Notification analytics provide insights into the success and engagement of the notifications you send during your event. Two levels of analytics are available: notification event analytics and individual notification analytics.
Notification Event Analytics:
These analytics aggregate data from all notifications sent during your event, allowing event organizers to assess overall success and engagement.
| Metric | Description |
|---|---|
| Processed | The total number of notifications that Grip attempted to send for a specific notification. |
| Delivered | Notifications successfully sent to a device, as confirmed by Google and Apple iOS notification servers. |
| Notifications off | The number of users or devices that have opted out of push notification permissions at the time of processing. |
| Failed | The total number of notifications that failed to be delivered. |
| Clicked | The number of users who clicked on a successfully delivered notification. |
| Click-Through Rate | The percentage of delivered notifications that were clicked by users. |
Per Notification Analytics:
These analytics provide detailed insights into each notification you send, enabling you to evaluate the success of individual messages.
FAQs
Are Push Notifications multi-language?
Yes. Click the flag next to a text box to provide the required translation.
Can I disable the default 'Complete your Profile' web notification?
Yes, this notification can be disabled. Please consult with your delivery manager. Navigate to 'App Settings' > 'App Configuration & Special Actions' > 'Notifications' and switch off the 'Send complete your profile' toggle.
Can I add an Emoji to a notification?
Yes, Emojis are supported in Push Notifications.
Why is the number of processed notifications lower than the segment size for a Push Notification I sent?
This is likely due to users who have not yet opted into notifications within the mobile app. They haven't been prompted to accept them, usually because they haven't visited the notifications section of their mobile app yet.
Is there a character limit for Push Notifications?
There is no strict character limit for Push Notifications. However, it is recommended to keep the message length between 150-250 characters. This ensures that most of the message is visible on the screen, though visibility may vary depending on the device, font size, and phone settings.