Mobile App & Configuration Details

In order to configure your event and the app environment, we will need a series of assets and details to be confirmed.

This will form the basis for "Configuration Phase 1" within the Project Plan shared by your dedicated Project Manager.

If the following assets are not provided in line with the guidelines below your app will not pass app store approval by Google and Apple. Each approval process can take up to 5 days, and this could delay event launch. 

App Assets

App Banner Image: 400 x 200pixels banner of the event 




App Store details 

There are three components of an app's 'definition': its Name, its Description in the marketplace, and Screenshots.
Please ensure that no platform -  specific language is used. Apple rejects apps that contain references to brands in the same sector as them, e.g. Android. 

App Name

The name of the app, as it will appear on the listing in the app stores. Please note, there is a 30 character limit for Google Play submissions. 

IOS: Your app’s name plays a critical role in how users discover it on the App Store. Choose a simple, memorable name that is easy to spell and hints at what your app does. Be distinctive. Avoid names that use generic terms or are too similar to existing app names. An app name can be up to 30 characters long.

Android:  You can add one localised title per language.

App Name - below icon

Paired with the icon, app name is the first interaction a user has with your app. The name of the app, will appear beneath the icon. We recommend that it should be no longer than 10 characters to avoid being truncated.

What is the difference between App name and the App name - below Icon? the app name is what will appear on the app store when you search for an app before you download the app to your device. And the app below Icon; is what will appear under the icon ; when the app is downloaded. 

Example: App store detail: GripExpo 


When the app is downloaded on the device: Grip Expo (While the app name above was GripExpo)


App Subtitle

Your app’s subtitle is intended to summarize your app in a concise phrase. Consider using this, rather than your app’s name, to explain the value of your app in greater detail. Avoid generic descriptions such as “world’s best app.” Instead, highlight features or typical uses of your app that resonate with your audience. You can update your subtitle when submitting a new version of your app to help you determine the subtitle that’s most effective for engaging users. A subtitle can be up to 30 characters long and appears below your app’s name throughout the App Store.

App Icon Specifications  

Your app icon is one of the first elements of your app that users see, so it’s essential to make a strong first impression that communicates your app’s quality and purpose. Work with a graphic designer to create an icon that is simple and recognizable. Try testing different options to determine which icon is the most recognizable and meaningful to your target audience.

To ensure the icon is legible in all sizes, avoid adding unnecessary visual details. For information about creating a beautiful and memorable icon, see the Articles below; 



Long App Description

The long app description is an app store optimized product definition. It greatly influences your product's success

IOS/Android: Max 4,000 characters - Provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a short list of main features. Let potential users know what makes your app unique and why they will love it. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. The first sentence of your description is the most important — this is what users can read without having to tap to read more. Every word counts, so focus on your app’s unique features.

If you choose to mention an accolade, we recommend putting it at the end of your description or as part of your promotional text. Don’t add unnecessary keywords to your description in an attempt to improve search results. Also avoid including specific prices in your app description. Pricing is already shown on the product page, and references within the description may not be accurate in all countries and regions.

You can update your app’s description when you submit a new version of your app. If you want to share important updates more frequently, consider using your promotional text instead.

You need to provide an accurate description of your app to avoid rejection from Google or Apple. Failing to do so will result in app rejection, which will increase review time by at least 5 additional days.

Short App Description/Promotional text

IOS: Your app’s short description text appears at the top of the description and is up to  170 characters long. You can update the promotional text at any time without having to submit a new version of your app. Consider using this to share the latest news about your apps, such as limited-time sales or upcoming features.

Android: The first text users see when looking at your app's detail page on the Play Store app.

App Keywords

Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable. Choose keywords based on words you think your audience will use to find an app like yours. Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms. Popular, functional terms such as “jobs”, “text”, or “social” may drive a lot of traffic but are highly competitive in the rankings. Less common terms drive lower traffic but are less competitive.

Keywords are limited to 100 characters total, with terms separated by commas and no spaces. (Note that you can use spaces to separate words within keyword phrases. For example: Property, House, Real Estate.) Maximize the number of words that fit in this character limit by avoiding the following:

  • Plurals of words that you’ve already included in the singular form
  • Names of categories or the word “app”
  • Duplicate words
  • Special characters — such as # or @ — unless they are part of your brand identity. Special characters don’t carry extra weight when users search for your app.

Improper use of keywords is a common reason for App Store rejections. Do not use the following in your keywords:

  • Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases
  • Terms that are not relevant to the app
  • Competing app names
  • Irrelevant, inappropriate, offensive, or objectionable terms

In addition, keep in mind that promotional text doesn’t affect your app’s search ranking so it should not be used to display keywords.