How to Get the Most Out of the Multi-event and Enterprise insights

Table of Contents

• Multi-event Insights

• Enterprise Insights

• Prerequisites for Using Multi-event Insights

• Filtering and Navigation

• FAQs

Grip offers two powerful reporting tools to help organisers understand performance across multiple events:

• Multi-event Insights: Compare performance across events within a single application.

• Enterprise Insights: Access cross-application performance comparisons based on event setup values.

These tools help teams identify trends, benchmark performance, and inform future planning decisions with actionable data.

Panels included in the report are:

1. Setup - Compare if events launch on time across the organization
2. Activation - See the activation per data type for every event you do on Grip
3. Networking - Compare interest and skip actions and connections.
4. Meetings - Review the meetings that are being scheduled per event
5. Sessions - Session joins, attendance split by event and participant type
6. Search - Compare search behaviour per event for trend analysis
7. Matchmaking -  Only in combination with the ROI dashboards will you be able to compare the visitor/exhibitor compatibility, the relevance of your audience, and the over/underserved exhibitor segments Year on Year and Event on Event.

Multi-Event Insights 

1. Assign the right event type, format, and industry to your event.
   1. Make sure all your test events are to type "Demo Environment" as those will be excluded from the report.
2. Standardise your data types and custom fields as much as possible across your events
3. Use supply/demand fields to use the Matchmaking panel

Using filters to only look at relevant events

To work with the available filters, open up the top bar by clicking on it.

Either 'select all' or deselect specific events that you don't want to include in your analysis. 

Depending on the page, different filters might be available this depends on the underlying data structure. 

Enterprise Insights

Enterprise Insights is a cross-application reporting tool that gives organisers a consolidated view of performance across multiple apps and events they have access to. It enables high-level performance benchmarking for teams managing complex portfolios.

You can access Enterprise Insights from the Event settings > General page. Reports are only available for organisers with access to the apps or events included.

Key fields enabling Enterprise Insights:

• Previous Event

  • Provides a dropdown to select a past edition of the event (within the same app).

  • Appears in the insights report next to each event’s performance data.

• Region & Portfolio

  • Used to group events logically across different apps.

  • Region includes pre-defined values; Portfolio is fully customisable.

  • Editing these values updates them across all events in the app.

  • Must be spelled identically across apps to enable proper filtering in the Enterprise report.

FAQs

The 'matchmaking' tab isn't loading for me. Why is that? 

There are two common reasons why the matchmaking tab isn't loading in the multi-event insights report:

1. It's a premium report. You have to purchase the "ROI Report Package" to gain access to the matchmaking report panel in the multi-event insights report.
2. You don't have any Supply/Demand fields. For the matchmaking engine, and our reporting to work well it is critical that you use the supply/demand fields correctly. 

What is defined as a "Networking Action" in the report?

Networking actions can be grouped into 'positive' networking actions and 'negative' networking actions.

• Positive Networking Actions are:
  • Interested actions from lists, recommendations, search on profiles
  • Meeting requests
  • Badge scans
• Negative Networking Actions are:
  • Skip actions