Push Notifications

Push notifications are interactive pop-up messages that appear on a participant's mobile device, even if the device is locked.

These notifications are also visible while participants are using other applications and can be accessed within the event platform's notification center on both web and mobile.

As an event organizer, push notifications allow you to send important messages, including text or links, directly to all event participants. You can direct users to profiles, company pages, product details, or specific sessions, and these notifications support multiple languages, allowing you to send messages in different languages by clicking the flag icon.

In this article, we will cover:

• What is the difference between a Push Notification and a Silent Notification?
• What would I use Push Notifications for?
• How to create a Push Notification

• How to edit and view a Push Notification

• Push Notification analytics
• FAQs

Differences Between Push Notifications and Silent Notifications

The distinction between a Push Notification and a Silent Notification lies in their visibility and behaviour:

Push Notification:

• It will display on a participant's mobile device, even when the device is locked.
• It will also appear if the participant is using another application on their device.
• Additionally, it can be found in the participant's notifications center within the event platform on both web and mobile.

Silent Notification:

• This notification will exclusively appear in a participant's notifications center within the event platform, available on both web and mobile.
• It does not generate any external or device-level alerts, such as pop-up messages or sounds.

What would I use Push Notifications for?

Push Notifications serve various purposes and can be used for the following:

1. Promoting Immediate Action: Push notifications are ideal for encouraging users to take instant actions, such as viewing a profile, attending a session, or completing a task.

2. Re-engagement: They are effective in re-engaging users who are not currently active within your application. By sending relevant and enticing push notifications, you can bring them back to your platform.

3. Sponsorship: Push notifications can be used as a sponsorship tool. You can collaborate with sponsors to send targeted messages to specific audience segments, enhancing the visibility of sponsor content.

4. Audience Segmentation: Intelligent audience segmentation allows you to target specific groups of users with tailored messages. This personalization ensures that users receive content that is relevant to their interests and preferences.

When using push notifications, it's essential to consider these key factors:

• Target: Define the specific audience you want to reach with your push notification. Audience segmentation allows you to send messages to the right event participants.

• Content: Craft compelling and relevant content that will capture the user's attention and prompt them to take the desired action.

• Delivery Type: Choose the appropriate type of push notification delivery, such as text or links, depending on your message's purpose.

• Timing: Timing is crucial. Send push notifications at the most opportune moments to maximize their impact. Consider the user's time zone and preferences for optimal timing

How to Create a Push Notification

Step 1: Go to the 'Engage' tab on the dashboard, then click on the 'Notifications' dropdown, and select 'Push Notifications'.

Step 2: You will be taken to the Push Notifications page. Here, click on 'Create notification' located at the top right of the page.

Step 3: You will land at the 'Segment audience' page. Here, you can choose your filter key. There are five options available, which are listed in the table below. Click 'Continue to Compose' to move forward with the notification creation process.

1. Choose Segment: Define your target audience by selecting a number of filters. There is a large list of options for segmenting recipients, and the ability to add multiple segments on top of each other. When adding more than one filter, be aware that these are always added on top of one another, so that the total number of recipients will always go down as you add more filters.
   
   Some segments allow you to target simple properties about your participants, like which data types they're in. Other segments are based on the actions that your participants have (or have not taken) in the current event, which can allow you to be really creative and refine your recipients. 
   
   Note: If you do not add any filters, you will be sending the email to everyone in your event!

   Note that the 'operator' (e.g. 'Equals', 'Greater than' etc.) is specific to the segment chosen. In some you may see options for 'Includes one of' or 'Matches all of', which act as a choice between an AND or an OR condition.

   Examples:

   Using the 'Viewed Page' filter and selecting both the Event Agenda and Teams - Inbound Leads pages.

   
   "Includes one of" - would allow you to send a notification to any participants who have visited either the Event Agenda or Teams - Inbound Leads pages.

   "Matches all of" - would allow you to limit your notification to only participants who have visited both the Event Agenda and Teams - Inbound Leads pages.

   For a full list of segmentation options, refer to the table below:

   Segment	Options	Description
   Data Type	Select specific Data Types	Sends a notification to specific data types (e.g., Attendees, Exhibitors, Speakers).
   Custom Group	Select specific Custom Group(s)	Sends a notification to all members of chosen groups.
   Status in the event	Active, Inactive	Sends a notification to either active users (logged in) or inactive users (not yet logged in).
   Attendees of Session	Select a session(s)	Sends a notification to participants who have added the session to their schedule.
   Invitees of Private Session	Select a private session(s)	Sends a notification to invitees of a private session (those invited but not yet added).
   Attendees of Sessions on a Track	Select a track(s)	Sends a notification to participants who have added at least one session on this Track.
   Attendees of Sessions at a Stage	Select a stage(s)	Sends a notification to participants who have added at least one session at this Stage.
   User email	Search for individual participants	Sends a notification to the participants specifically chosen.
   Last activity within	Enter number of days between 1 - 99	If the participant has used the platform via any device in last X days.
   Has logged in on mobile or web	Web iOS Android	If the participant has ever used the platform via this device.
   Viewed Page	All custom Navigation Items in event, plus a list of default pages. Note that some pages are only available on the Web, like Teams.	Notify participants who visited specific pages on the platform.
   Unique Profiles Viewed	Number between 1 - 99	Number of profile pages viewed.
   Unique Sessions Viewed	Number between 1 - 99	Number of session detail pages visited.
   Added Sessions to Schedule	Number between 1 - 99	Number of sessions added to schedule.
   Session Feedback given	Number between 1 - 99	Number of times the participant left session feedback.
   Meeting Feedback given	Number between 1 - 99	Number of times the participant left meeting feedback.
   Created Meeting Requests	Number between 1 - 99	Number of meeting requests created.
   Interested actions	Number between 1 - 99	Number of profiles the participant has marked as 'Interested'.
   Skip actions	Number between 1 - 99	Number of profiles the participant has marked as 'Skip'.
   MustMeet ‘Meet’ preferences made	Number between 1 - 99	Number of profiles the participant has marked as 'Meet'.
   MustMeet ‘MustMeet’ preferences made	Number between 1 - 99	Number of profiles the participant has marked as 'MustMeet'.
   MustMeet ‘No thanks’ preferences made	Number between 1 - 99	Number of profiles the participant has marked as 'No thanks'.
   Pending Meetings	Number between 1 - 99	Current number of meetings sent by a participant that are Pending.
   Meetings Awaiting Response	Number between 1 - 99	Current number of meetings sent by a participant that are Awaiting Response.
   Accepted Meetings	Number between 1 - 99	Current number of meetings the participant has Accepted.
   Declined Meetings	Number between 1 - 99	Current number of meetings the participant has Declined.
   Created Connections	Number between 1 - 99	Current number of Connections in this event.
   Interested Swipes not Answered	Number between 1 - 99	Number of profiles that have shown Interest, where the participant has not responded.
   Recommendation Answers	Number between 1 - 99	Number of recommendations the participant has responded to (accepted or declined).
   Badge Scans Made	Number between 1 - 99	Number of unique badge scans this participant has made.
   Badge Scans Received	Number between 1 - 99	Number of unique badge scans this participant has received.
   Has been scanned into X session	List of sessions	If the participant has been scanned into sessions.

How to edit and view a Push Notification

To edit a scheduled notification, follow these steps:

1. Click 'Edit' on the right-hand side under the 'Actions' column. You can also cancel the scheduled notification by clicking 'Cancel' under the 'Actions' column. When you click 'Edit,' you will be guided through the same pages and processes as when you initially created the notification.

To view a notification (available after your notification has been sent), use the following steps:

1. Click 'View' under the 'Actions' column. Once again, you will be directed to the same pages and processes you followed when creating the notification.

Push Notification analytics

Push Notification analytics provide insights into the success and engagement of the Push notifications you send during your event. There are two levels of analytics available in the dashboard: notification event analytics and individual notification analytics.

1. Notification Event Analytics: These analytics aggregate data from all the notifications sent during your event. They allow event organizers to quickly assess the overall success and engagement of the notifications for the entire event.

2. Notification Event Analytics Breakdown:
   

   2a. Processed: This represents the total number of notifications that Grip attempted to send.

   2b. Delivered: This indicates that a notification has been successfully sent to a device listed in the Google and Apple iOS notification servers. A successful delivery confirms that the servers have received the notification for specific devices. The percentage of delivered notifications compared to the total processed notifications is also displayed.

   2c. Failed: This represents the total number of notifications that failed. Note that this does not affect notifications that were undelivered due to users not enabling push notifications on their devices.

   2d. Clicked: This figure shows how many of the successfully delivered notifications were clicked by users.

   2e. Click-Through Rate: The click-through rate is the percentage of successfully delivered notifications that were clicked by users. It is calculated by dividing the number of clicked notifications by the total number of delivered notifications for the entire event.

   3. Per notification analytics. The per notification analytics are analytics that are against each notification so that you can determine the success of each notification that you send.

3. Per Notification Analytics: 

   Per notification analytics provide detailed insights into the success of each individual notification that you send.

4. Breakdown of Per Notification Analytics:

   4a. Processed: This represents the total number of notifications that Grip attempted to send for a specific notification.

   4b. Delivered: A notification is considered delivered if it has been successfully sent to a device listed in the Google and Apple iOS notification servers. The delivered percentage is displayed, showing the proportion of delivered notifications compared to the total processed.

   4c. Unsubscribed: This figure indicates the number of users or devices that did not have push notifications enabled at the time the notification was processed.

   4d. Failed: This represents the total number of notifications for a specific notification that failed to be delivered.

   4e. Clicked: Of the total number of notifications that were successfully delivered to end devices, this shows how many users clicked on the notification for each notification.

   4f. Click-Through Rate: The click-through rate is the percentage of clicked notifications in relation to users who have successfully received a push message and clicked on the notification. It does not include clicks from users selecting the notification in the notification center on both mobile and web.

FAQs

Are Push Notifications multi-language?

Yes. Just click the flag that appears next to a text box and provide the required translation.

Can I disable the default 'Complete your Profile' web notification?

How do I know if I have been migrated?

You will be informed by your customer success manager that you have been migrated.

Can I add an Emoji to a notification?

No, we currently do not support Emoji's in Push Notifications.