How do notifications work at Grip?

This article covers how notifications (such as push notifications and silent notifications) work on the Grip platform

As an event organizer, notifications empower you to send messages, whether in the form of text or links, to all event participants. These messages can direct participants to their profiles, company profiles, product or item details, specific sessions or even external links. Additionally, these notifications can be transmitted in multiple languages.

In this article, we will cover:

• What is the difference between Push and Silent Notifications?
• What should I use Notifications for?
• How to create notifications
• FAQs

What is the difference between Push and Silent Notifications?

The distinction between a Push Notification and a Silent Notification lies in their visibility and behavior. Push Notifications are interactive pop-up messages that display on a participant's mobile device, even if the device is locked. These notifications also appear while the participant is using other applications on their device and in the notification centres within the event platform, accessible on both the web and mobile.

Silent notifications are much more passive, shown only in the notification centres, and so are useful for conveying messages that aren't time-sensitive.

Push Notification:

• Displays on a participant's mobile device, even when the device is locked.
• Appears while the participant is using another application.
• Available in the participant's notifications center within the event platform on both web and mobile.
• On web, push notifications come through to the user's computer as a notification from their browser software, similar to what happens with online email platforms.
  

Silent Notification:

• Appears only in the participant's notifications center within the event platform on both web and mobile.
• Does not trigger any external or device-level alerts, such as pop-up messages or sounds.
  
  

What can Push Notifications be used for?

Push Notifications are versatile and can be utilized in several ways:

Promoting Immediate Action:
Push Notifications encourage users to take prompt actions, such as viewing a profile, attending a session, responding to pending meetings or filling out an external feedback form.

Re-engagement:
These notifications are effective in re-engaging users who are not currently active on your platform. Sending relevant and enticing notifications can bring them back to the event.

Sponsorship:
Push Notifications can be used as a sponsorship tool. Collaborate with sponsors to send targeted messages to specific audience segments, enhancing the visibility of sponsor content.

Audience Segmentation:
Intelligent audience segmentation allows you to target specific groups of users with tailored messages, ensuring that they receive content relevant to their interests and preferences.

Key considerations when using Push Notifications:

• Target Audience: Define the specific audience you wish to reach with your Push Notification.
• Content: Craft compelling and relevant content that captures attention and prompts action.
• Delivery Type: Choose the appropriate type of Push Notification, such as text or links, based on your message's purpose.
• Timing: Timing is crucial. Send notifications at optimal moments to maximize impact, considering the user's time zone and preferences.

What can Silent Notifications be used for?

Silent notifications are not as highly used, but have an important place in event communication.

Prevent distraction:

As there is no pop-up or immediate prompt for a silent notification, they are less distracting for your event participants. Event days are busy, and too many notifications can be annoying for your attendees, leading to them ignoring or disabling notifications entirely.

Lower-priority communication:

Consider using silent notifications for messages that don't require immediate action for your attendees. General event notices, thank you's or shoutouts are good examples of this.

How to Create Notifications

To create, edit, manage and measure notifications in the Grip dashboard, see this article.

FAQs

Are Push Notifications multi-language?

Yes. If your Grip application supports multiple languages, attendees will receive the notification in the language that's set as their 'User preferred language'. This language can be set per attendee via the initial data load (i.e. via registration). It is also updated if the attendee is using the web platform and chooses to change to a different language.

Can I disable the default 'Complete your Profile' web notification?

Can I add Emojis to a push notification?

Yes!